bfp FORUM 2025 AZOWO Sales Manager Marcel Kilbertus
The role of the fleet manager is evolving towards strategic mobility management, with a strong focus on sustainability, efficiency, and employee satisfaction. At bfp Fuhrparkmanagement, it became clear how crucial modern technologies and continuous learning are for leading companies into the future.
Marcel Kilbertus, Sales Manager

At the bfp Fleet Management event in late September, we gained valuable insights into the latest trends and strategies in mobility management and exchanged ideas on the future of the industry. We had meaningful conversations and met new prospects who were interested in advanced solutions and developments in fleet and mobility management.

The role of the fleet manager continues to evolve—from pure vehicle management to strategic mobility management that incorporates comprehensive transportation solutions. Companies are placing increasing emphasis on sustainability, efficiency, and employee satisfaction, which requires fleet managers to broaden their expertise and leverage new technologies. At AZOWO, we understand the importance of this shift and offer the tools needed to support fleet managers in their strategic role.

A major topic at bfp Fuhrparkmanagement was the importance of smart data management. Automated processes, such as document management and compliance monitoring, help reduce manual work and optimize workflows. By using modern fleet management software and advanced data analysis tools, mobility managers can make informed decisions that enhance efficiency and minimize downtime.

Electrification was another hot topic. While the switch to electric vehicles brings challenges such as range anxiety and the expansion of charging infrastructure, it also presents significant opportunities. Companies that actively embrace this change can achieve long-term cost savings and bolster their image as environmentally responsible employers. The integration of multimodal mobility hubs that connect various modes of transport creates new opportunities to boost efficiency and optimize vehicle use.

Automation was another key point of discussion. AI-powered systems allow mobility managers to automate processes such as scheduling and compliance checks, which not only reduces administrative tasks but also enhances accuracy. The right analytics tools can collect valuable data to further refine mobility strategies.

Cross-department collaboration is essential in modern mobility strategies. Mobility managers now work closely with HR, finance teams, and sustainability experts to ensure that mobility solutions align with business goals and meet employee needs. This not only enhances efficiency but also supports the achievement of ESG (environmental, social, and governance) goals by reducing carbon footprints and optimizing resource use.

Pilot programs give mobility managers the chance to test new concepts like car sharing and micro-mobility solutions before full-scale implementation. These programs gather data and allow for adjustments to achieve the best results. The use of advanced technologies is crucial for making pilot projects successful and gaining insights that inform strategic planning.

In conclusion, the role of the fleet manager is evolving. With continuous learning, technological adoption, and the development of comprehensive mobility strategies, mobility managers can lead their companies into the future. Supported by platforms like AZOWO, which offer extensive data analysis and integration, companies can drive both efficiency and sustainability. The discussions and connections made at bfp Fuhrparkmanagement highlighted how important it is to adapt to this new era of mobility management and seize the opportunities it brings.